LONDON — The British media sector continues to be in flux, with mixed performance across print and digital titles.
The overall circulation figure for women’s titles across print and digital was down 5 percent year-over-year to 3.9 million, according to the U.K.’s Audit Bureau of Circulations, which published figures on Thursday for the January through June 2018 period.
Overall print circulation figures for the British women’s fashion and lifestyle magazine sector also slumped 6 percent to 3.8 million.
Growth was seen in the sector’s digital circulations, which surged 40 percent to 108,000. Some popular women’s glossies also saw an uptick in print circulations, despite the overall stagnation in the market.
British Vogue, which marked a new era under the appointment of Edward Enninful last August, was among the biggest gainers, seeing a 1.1 percent increase in their combined digital and print circulation to 192,112. Condé Nast’s high-society title Tatler, which also had a revamp under editor in chief Richard Dennen, reached a circulation of 78,090.
“British Vogue’s success is the testament to the power of a brilliant editor, the creative energy of the magazine and the underlying resilience of print publishing in the luxury sector,” said Albert Read, managing director of Condé Nast Britain.
Elsewhere, Elle U.K. was down 12 percent year-over-year to a total circulation of 151,763, while Harper’s Bazaar U.K. gained 5 percent year-over-year. Cosmopolitan, also owned by Hearst Magazines U.K., showed a 14 percent decrease, which could be attributed to the monthly magazine’s price increase from 1 to 2 pounds.
“It’s an incredibly exciting time for Hearst U.K. as we innovate across print, digital and our events,” said James Wildman, chief executive officer of Hearst U.K. “We continue to invest in and evolve our premium print products and I’m encouraged to see that we once again have market leaders in each of our monthly competitive sectors.”
Men’s general lifestyle magazines followed a similar trend, with print circulation down 4 percent year-over-year to 84,800 and digital circulation up 4 percent to 29,500. These titles include Esquire (Hearst Magazines), GQ (Condé Nast) and Men’s Health (Rodale).