CHECKING ITS FANS: Burberry said it reached a new social media milestone this week: reaching 2 million fans on Facebook.

The company achieved the 1 million mark in April, after a year on the site.

Burberry regularly posts campaign images and videos on its page, along with acoustic performances by musical artists.

Christopher Bailey, chief creative officer at Burberry, also posts video messages, and later today will add a video answering questions about the label that fans have asked via Burberry’s wall.

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