IN THE TRENCHES: The ubiquitous Cara Delevingne and Suki Waterhouse are among the bright young things who feature in Burberry’s global fall campaign, which has been shot by Mario Testino, with Christopher Bailey, chief creative and chief executive officer, as creative director.
There is an accent on men’s and women’s outerwear and accessories — two major engines behind the company’s growth — as well as the collection’s hand-painted patterns and designs, monogramming and the Heritage trenchcoat. The new images showcase Burberry’s Prorsum, London and Brit collections, worn by British models including Malaika Firth, Callum Ball, Tarun Nijjer and Oli Green.
Bailey said: “A dynamic British cast brings the artistic spirit of the campaign to life with the iconic Burberry trenchcoat at its heart.” Delevingne is also the face — alongside Kate Moss — of the brand’s yet-to-be-released My Burberry fragrance campaign, while Waterhouse is the face of the Burberry Brit Rhythm perfume ads.
The fashion ads will launch in July, and will appear outdoors, in print and on platforms including burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sumally, Sina Weibo, Douban, Youku and WeChat.