Jason Wagenheim is leaving Fusion after a seven-month stint as senior vice president of brand partnerships and head of revenue for Bustle, the Millennial-focused women’s site. He starts his new job on Nov. 7 and reports to Bustle founder and chief executive officer Bryan Goldberg.
Wagenheim told WWD that his decision to leave wasn’t a reflection on the Univision-owned Fusion, but instead an “opportunity” he “couldn’t pass up.” (Still, it should be noted that Univision is in the process of adapting Fusion’s business to include the Gizmodo Group, a set of recently acquired sites also known as the former Gawker Media properties).
For Wagenheim, moving to Bustle is a natural move, following a 10-year career at Condé Nast where he served in various fashion publishing roles, including vice president and publisher of Glamour, and later Teen Vogue, which he left in November following a round of consolidation at the company.
“It was a super hard decision to leave Fusion. I think they are on an incredible roll,” Wagenheim said. “Going to Bustle puts me back in the middle of where I grew up in this business. I think Bustle is on fire.”
Bustle brought in about $10 million in revenue in 2015, and according to Wagenheim, revenues are “remarkably higher” in 2016, but he wouldn’t put a number on it.
Part of that growth is linked to a broader pool of advertisers, he said, while offering some insight into his strategy.
“My charge is to broaden the categories that we compete in and to figure out new ways to diversify revenue,” he said. “I’ll take everything I learned at Condé Nast in the fashion, beauty and retail space and translate it to tent poles [for growth].”
This includes targeting revenue opportunities for mobile, digital, social media and live events.
“Bustle continues to gain strength with brand advertisers who have a deep history working with print publications,” Goldberg said. “We sought to hire a leader with world-class experience in print, but who also understands digital with fluency. Jason is that person.”
Wagenheim’s hire is the latest in a string of additions to the company. Earlier this week, Bustle brought Kate Robinson, a nine-year Viacom veteran, to lead content distribution and partnerships as its senior vice president of business development.