BUSY HART: Jessica Hart had a reason for being around during New York Fashion Week: Footwear and accessories brand Pour La Victoire has tapped her for its new spring advertising campaign. This marks Hart’s second stint as a muse for PLV, which will launch the campaign during fashion week.

The campaign, which was shot by Terry Richardson, styled by Kate Young and directed by Richard Kirshenbaum’s NSG/SWAT, marks an “evolution” from last season’s ads, the company said.

This story first appeared in the February 8, 2013 issue of WWD. Subscribe Today.

“We felt it was time to show the lifestyle of the Pour La Victoire woman — she can dress up in black tie, command a boardroom or relax her style on holiday,”explained PLV Studio’s creative director David Giordano.