CAA-GBG Global Brand Management Group, the world’s largest brand management company and a subsidiary of Global Brands, is beefing up the design capabilities of its Brand Studio to develop both new and existing client businesses globally.
This story first appeared in the March 7, 2017 issue of WWD. Subscribe Today.
The studio’s team of designers, who specialize in creating brands, brand development and experiential retail design, will continue to serve as a creative management resource for CAA-CBG’s global brand clients, while also adding new clients to its roster of retailers, corporate clients and foundations such as Entertainment Industry Foundation, Stand Up To Cancer, Fred Segal and Mondelez (Cocoa Life).
To support existing clients and new clients, Brand Studio has added new design teams and studios in London, Seoul and New York.
Sandra Kang has been named managing director of Brand Studio. She will work closely with Brand Studio’s chief creative officer Alice Ann Wilson to expand the business globally. Kang is a 13-year executive at CAA Marketing, having worked for such brands as Burberry, Moët & Chandon, Dolby, Samsung, Diageo, Best Buy, eBay and QVC.
“We started Brand Studio in Los Angeles as a new way of working with iconic artists to create lifestyle brands, connecting with consumers through design-driven narratives,” said Wilson. “With the expansion to an international studio model through CAA-CBG, it combines vast resources of pop culture and market insights for global leadership.”
Kang said that she believes the company’s design team is well-positioned to fuel the joint venture’s portfolio and to leverage its expertise to provide opportunities to expand new client businesses.
CAA-GBG’s clients include such companies as Coca-Cola, Jeep, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, Eva Longoria, Kelly Ripa, Kate Hudson and Cristiano Ronaldo, among other prominent lifestyle brands and entertainment companies.
With 24 offices in 20 countries, CAA-GBG advises on and manages all aspects of brand extension programs, including branding strategies, market targeting, product development, retail activations, licensee acquisitions and multiterritory franchising. The joint venture combines Global Brands’ established worldwide brand management operation with CAA’s extensive licensing, media and entertainment platform. CAA-CBG, which was established last June, is a subsidiary of Global Brands and the operating vertical for its brand management business.