Hennes & Mauritz has released a short film starring Caitlyn Jenner to mark the release of its For Every Victory sports collection in stores and online this week, just in time for the Olympic Games in Rio de Janeiro.
The nearly six-minute clip, titled “Caitlyn Jenner: My Life’s Greatest Victories,” features the retired Olympic gold medalist talking about landmark moments including dealing with dyslexia at school, discovering sports, revealing her gender issues and having children.
“To me, sports was always this wonderful diversion from myself and about who I was,” Jenner said at one point. She later added: “My kids are by far my greatest accomplishment, better than a medal.”
Jenner, who publicly announced her name change from Bruce to Caitlyn in a July 2015 Vanity Fair cover story, also provides the voiceover and appears briefly in a separate short film spotlighting athletes who have dealt with adversity. They include Chelsea Werner, a gymnast with Down syndrome; Namibia Flores, Cuba’s only female boxer; and surfer Mike Coots, who lost his leg during a shark attack.
“I truly believe in the power of sports to bring positive change to people’s lives,” Jenner said in a statement released by H&M. “This is why I’m so proud to be part of the For Every Victory campaign, because it reminds me of the strength and bravery of people around the world to be their authentic selves and overcome any obstacles that may come their way.”
The Swedish fast-fashion giant in March announced Jenner as the face of its H&M Sport campaign.
“For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief,” a spokesman said at the time.
H&M has put more emphasis on diversity lately. The runway show in Paris for its H&M Studio line on March 2 featured models of different ages, sizes and gender identities including Pat Cleveland, Amber Valletta, Ashley Graham, Andreja Pejić and Hari Nef.