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Men'sWeek issue 01/19/2012

Calvin Klein scoured the latest crop of young models for its underwear and denim spring advertising campaigns, which mark the debut of 20-year-old model Matthew Terry.

“It was an amazing experience,” said the Pennsylvania-born Terry backstage at the brand’s men’s show in Milan Sunday night, referring to the shoot for the men’s underwear line. “It was my first time in California, and it was great to work in the desert with such a great team.”

This story first appeared in the January 19, 2012 issue of WWD. Subscribe Today.

Shot in Joshua Tree by Steven Klein, the bold and brightly colored images, which embody the brand’s athletic, sexy aesthetics, feature Terry along with Myles Crosby, Arran Sly and Chris Garavaglia.

The model, who signed with the Ford agency in May and got his start on the catwalk in Milan in June, used to work in construction and in a supermarket before starting his career as a model. “My parents are very excited, and more than proud,” he said. “And my friends are jealous but happy for me at the same time.”

Terry, whose future plans include building a reputation in personal training, also appears with model Lara Stone in the Calvin Klein Jeans campaign, which was shot by Mert Alas and Marcus Piggott on St. Barth’s Guanahani Beach. Terry said it was his first time in the Caribbean and only his second time outside the U.S.

Both the underwear and jeans campaigns break globally this month, with the underwear being featured in 16 markets, in titles such as GQ (U.S. and Mexico), ESPN, Men’s Health (U.S. and Mexico) and Out. It will be complemented by outdoor campaigns in eight countries, including the U.S., Canada, Mexico, the U.K., Spain, Germany, Australia and China (Hong Kong), as well as online placements on men’s lifestyle, sports and entertainment sites. Television spots will air in Hong Kong.

The jeans will run in 19 markets, in such titles as Vogue (U.S., China, Mexico), Vanity Fair, Elle (U.S., Canada, Quebec, Mexico), Elle Men (China), Harper’s Bazaar, InStyle (U.S. and Mexico) and GQ Taiwan. Outdoor campaigns will run in 13 countries, including the U.S., Canada, Mexico, Italy, France, Spain, Australia, China and Korea, and there will be online placements on more than 55 fashion, music and lifestyle sites.

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