CAMILA ALVES GETS HITCHED TO MACY’S: Newlywed Camila Alves snagged a new husband in Matthew McConaughey and now has a new gig as brand ambassador for the private label I.N.C. International Concepts brand at Macy’s. The Brazilian-born model will appear in fall television ads for the contemporary brand and a print campaign that breaks in September magazines, in addition to online and in-store components.

“When Macy’s approached me about this, I told them we need more than a meeting in New York. I had the team to my home in Austin, cooked some food and had some wine. They’ve got to really like me — it’s a big partnership,” said Alves, who hosted the third season of Bravo’s “Shear Genius” in 2008.

This story first appeared in the July 2, 2012 issue of WWD. Subscribe Today.

The wine apparently worked, as Macy’s is betting on Alves’ multihyphenate appeal as an actress, television host, fashion entrepreneur and mother of two children — in addition to her elevated Hollywood profile as wife of McConaughey.

The duo’s June 9 wedding was splashed across the cover of People magazine recently.

“Camila has a beautiful, multiethnic appearance that will appeal to a diverse customer base. She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at Macy’s,” said Nancy Slavin, senior vice president of merchandising at Macy’s Merchandising Group. The I.N.C. brand, which includes apparel, shoes and accessories, is sold in all 845 doors of Macy’s.

Alves and her mother market two lines of handbags under their Muxo label, encompassing a high-end range that sells at Nordstrom and a lower-priced collection that sells on QVC under the Muxo by Camila Alves moniker. Alves is planning to launch a midpriced bag line aimed at department stores. “The product is pretty much ready, we’re just working out the details,” she noted.

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