CARLA RE-UPS: Carla Bruni-Sarkozy is doing an encore for Bulgari. The Rome-based jewelry firm has tapped France’s former first lady to front its ad campaign for fall, after her first modeling stint for Bulgari’s spring images. Bruni-Sarkozy was photographed in Rome in February, one again by Terry Richardson, wearing the brand’s jewelry, watches and accessories.
This story first appeared in the April 2, 2014 issue of WWD. Subscribe Today.
“Never before did an ad campaign glorify so well Bulgari’s magnificent and contemporary jewelry DNA,” Jean-Christophe Babin, chief executive officer of the company, told WWD. “The new campaign is a major evolution of [the] current [one] conveying more modernity, luxury and [the] extraordinary masterpieces’ celebration. Carla and Terry did a great job to elevate high jewelry to a new level of desirability and modernity.”
The campaign is due to roll out starting in June.