Shot poolside on the lawn of an estate in Spain overlooking the Mediterranean, the campaign mixes the Carolina Herrera New York and CH Carolina Herrera women’s and men’s apparel and accessories collections. By having Testino shoot everything under one lens, so to speak, Herrera aims to relay a cohesive vision of the strong codes of the brand.
Building on the idea of connectedness, Lily Aldridge and Romee Strijd, who first walked the runway for the designer in September, headline the new ads. Aldridge also appeared in Herrera’s fall campaign, which spotlighted elements of both of the designer’s collections.
In one of this spring’s images, Aldridge and Strijd stand poolside looking seriously amused by a water-soaked Emilio Pancheri, who has the full attention of a Jack Russell terrier. Beyond the lightheartedness of the scene, Aldridge’s sheer blush rose trench gown with a techno fabric appliqué skirt and Strijd’s grey cloud silk faille embroidered top and skirt are meant to evoke an effortless elegance and modern femininity that will set the tone for the season ahead.
Art-directed through the photographer’s agency Mario Testino +, the campaign will break in February issues of domestic and international fashion and lifestyle publications, and it will of course be plugged via the brand’s social media platforms. Followers of Testino can also find his work in Amsterdam’s Annet Gelink gallery through March 6, where “Me & You” bring together his photography with Ed van der Elsken’s. Another Testino-made venue is Museo Mario Testino (MATE) in Lima, Peru, where “Draftsmen’s Congress” by the Polish artist Pawel Althamer is on view through February 28. Earlier this week Testino flew to Sydney where he was reportedly working as guest editor for Vogue Australia’s April issue.