PARIS — Chanel has named Eglée de Bure to the newly created post of global head of brand culture and communication. She succeeds Valérie Duport, Chanel’s former director of press services and external relations, who left for the top communications job at Kering last May. The new post will also regroup responsibility for social media.

De Bure will be “responsible for promoting the culture of the brand and orchestrating the house’s communication” across channels, the company said, as well as spreading the brand’s image through new cultural activities. Her appointment is effective Feb. 6.

De Bure is a 12-year veteran of Numéro magazine, where she served as deputy editor in chief before becoming  international editor for Tory Burch in 2012. In a statement, Chanel credited de Bure with contributing to Burch’s expansion into international markets including China and Europe.

Blandine Vélin, who currently heads social media and brand research for Chanel, will become the brand’s global head of insights and innovation. In addition to continuing to lead brand research for the house, she will be charged with leveraging “Chanel’s distinctive culture of innovation in order to unlock new potential ideas and approaches for the business,” the company said.