COMING SOON: Christina Ricci’s next appearance will not be on the silver screen but in a Donna Karan-friendly short called “Four Play.” Directed by Jake Sumner, the son of Sting and Trudie Styler, the flick features the actress in four different scenarios — the dreamer, the paramour, the expressionist and the voyeur. Ricci appears primping, dancing, spying and lounging in various stages of dress and undress at the Soho Grand Hotel. The spot revolves around the designer’s pleated leather Eldridge bag, which can be worn four different ways.

The Donna Karan Co. partnered with People’s Revolution and the creative agency All Day Everyday to produce the two-minute short, which will be posted online. People’s Revolution’s Kelly Cutrone said, “For years, I have been a big believer in the idea that designers need to create and control their own content so it can’t be stolen or looted as it is at fashion shows. Let’s face it: Anyone at the end of a riser can take that footage and do anything they want with it.”

This story first appeared in the December 17, 2009 issue of WWD. Subscribe Today.

Her company and All Day Everyday also teamed up with DKNY for another short that centers on the DKNY Cozy sweater. Director Kai Regan, who has worked with Comme des Garçons, Nike and Shepard Fairey, among others, was brought on board to try to bring this fall’s Cozy ad campaign to life. Fourteen models — wearing the Cozy in a variety of ways — marched all over the city with Regan’s camera trailing them. The Yeah Yeah Yeahs provided their “Heads Will Roll” tune for the film. One version will be used in DKNY stores and another will be uploaded on DKNY’s Facebook fan page, uploaded on YouTube and provided to bloggers.

— Rosemary Feitelberg

TALKS OFF: Shares in Playboy Enterprises dropped almost 10 percent to $3.46 on Wednesday following news that Iconix Brand Group had ended talks to acquire the media company. In an effort to calm investors, Playboy swiftly revealed that Robert Campbell would step in as interim chief financial officer as of Jan. 1, replacing Linda Havard, who already had unveiled her plans to exit the company. The news that Iconix was no longer in negotiations with Playboy was first reported by Bloomberg. A spokeswoman for Iconix and spokesman for Playboy had no comment.

— Amy Wicks

RETURN ENGAGEMENT: “Project Runway” is coming back to New York for a second season on Lifetime Television. Beginning Jan. 14 at 10 p.m., judges Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia will be back, with 16 new designers competing for the top prize.

— A.W.


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