FRINGE FACTOR: Christopher Kane has unveiled his brand’s first ad campaign, shot by Harley Weir and styled by Joe McKenna.
The ads show the British model Alice Buckingham wearing a multicolored fringed dress from the designer’s spring 2016 collection. It also shows a detail of the model’s hand inside a transparent patch pocket, like a scientific sample.
The ads were shot on a minimalist indoor set in London, a fitting backdrop for a collection that was full of graphic impact, graffitilike shapes, and lace dresses done in Stabilo colors.
“I look forward to experimenting and building my brand image through this medium; it’s an exciting time for us,” Kane told WWD.
The campaign will break in the March editions of U.K. and international publications, including Vogue.
It’s the start of a big year for Kane: Next up is the launch of his first e-commerce site.