Christopher Kane's Spring 2016 Ad Campaign

FRINGE FACTOR: Christopher Kane has unveiled his brand’s first ad campaign, shot by Harley Weir and styled by Joe McKenna.

The ads show the British model Alice Buckingham wearing a multicolored fringed dress from the designer’s spring 2016 collection. It also shows a detail of the model’s hand inside a transparent patch pocket, like a scientific sample.

The ads were shot on a minimalist indoor set in London, a fitting backdrop for a collection that was full of graphic impact, graffitilike shapes, and lace dresses done in Stabilo colors.

“I look forward to experimenting and building my brand image through this medium; it’s an exciting time for us,” Kane told WWD.

The campaign will break in the March editions of U.K. and international publications, including Vogue.

It’s the start of a big year for Kane: Next up is the launch of his first e-commerce site.

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