IN FOCUS: Citizen tapped sports photographer Paul Aresu to shoot its new advertising campaign, which hit books such as InStyle, Elle, GQ and Esquire last week. Featuring brand ambassadors Eli Manning, Matt Kenseth and Kim Clijsters, the ads primarily contain the $300 to $800 Citizen Eco-Drive collection — and Citizen will also expand into digital advertising for the first time.

“With Eli Manning just winning his second Super Bowl championship and being named MVP, along with Matt Kenseth becoming the Daytona 500 champion again, it was the perfect time to reinvigorate our advertising with high-power action shots that reflect the ‘Unstoppable’ theme of the campaign and unstoppable spirit of our brand,” said Jeffrey Cohen, president, Citizen Watch Co. of America.

This story first appeared in the April 18, 2012 issue of WWD. Subscribe Today.

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