Comscore revealed its top 50 U.S. digital media properties in December with few surprises. Search engines, social media and video portals beat out traditional publishers and news organizations, which continue to fine-tune their digital growth strategies.
Google, Facebook, Yahoo and Amazon led the pack with respective unique desktop and mobile visitors of 248.4 million; 218.6 million; 204.9 million, and 198.7 million. Not too far behind were Microsoft with 191.5 million; AOL, 181.8 million; Comcast NBCUniversal, 154.8 million; CBS Interactive, 150.7 million; social and video-centric Mode Media, 143.8 million, and Apple clocking in at 142.4 million.
Rival Hearst logged 100.9 million visitors for the month, while SheKnows Media, comprised of BlogHer and StyleCaster, accrued 92.5 million visits. Meanwhile, ESPN, Meredith Digital and Buzzfeed logged 83.9 million, 81.7 million and 80.4 million a piece.
The Washington Post once again beat The New York Times in traffic gains — although it should be noted that The Times does have a metered pay wall. The Post grabbed 76 million uniques in December to The Times’ 70.3 million.
The scrappy Daily Mail’s site nipped at the Gray Lady’s heels with 66.2 million; followed by Cox Enterprises, 64.7 million, and Scripps Networks with 64.6 million, following suit.
Vox Media, which includes Vox.com, Racked, The Verge and Eater, netted 59.8 million visitors, while Fox News Digital Network pulled 57.7 million views.