Search engines, social media platforms and the digital sites for broadcast media companies grabbed the most traffic in February, according to Comscore.
The data firm tracked the top 50 U.S. digital media properties, and the usual suspects led the charge in terms of unique desktop and mobile visitor traffic. Google Sites, Facebook and Yahoo Sites earned the top three spots with respective traffic of 243.6 million, 206.5 million and 204.4 million. Microsoft Sites (201 million), Amazon Sites (171.8 million) and AOL Inc. (166.3 million) followed suit.
Comcast NBC Universal (152.4 million), CBS Interactive (152.4 million), Apple Inc. (141.6 million) and video-centric lifestyle contributor network Mode Media (137 million) rounded out the top 10. Turner Digital, which includes CNN, grabbed 126.4 million uniques, while Wikimedia Foundation Sites, LinkedIn and Twitter and Weather Co. attracted 119.7 million, 119.2 million, 117.5 million and 114.9 million each, respectively. Fox News Digital just made the top 50 with 58.7 million visitors.
Magazine publishers flexed their digital muscles, with Time Inc. leading the charge with 109.7 million. Hearst followed with 100.9 million. Condé Nast Digital reported 81.8 million. At first blush, Condé appeared to be down from January when it reported 116.3 million views, but a spokesman said the February number does not include traffic from Reddit. Prior to February, the company had reported traffic from Reddit as part of its overall Comscore number. Excluding Reddit, the rep said February marked an increase of 17 percent over the year-ago period.
In the newspaper world, USA Today pulled 100.4 million, while the New York Times Digital group (77 million) beat out the Washington Post (73.4 million). The digital rivalry between the two dailies has been closely watched in media circles, as The Post has tested more viral content in recent months. Meanwhile, The Daily Mail grabbed 66.7 million unique visitors, and Tribune Media earned 61.1 million views.
A full report of the rankings can be found on Comscore’s Web site.