MORE MOVES AT CONDÉ: Restructuring at Condé Nast continues, with the company homing in on its digital and media teams.
This story first appeared in the October 28, 2014 issue of WWD. Subscribe Today.
Under Edward Menicheschi, chief marketing officer and president of the Media Group, the company is restructuring its digital sales group.
Two weeks ago, the firm laid off more than 50 in his group. Now, the Media group adds Lisa Valentino, who will expand her role as chief revenue officer at Condé Nast Entertainment to lead digital sales for the Media division. Valentino, who will report to both CNE president Dawn Ostroff and Menicheschi, will partner with senior vice president of sales strategy Josh Stinchcomb. Stinchcomb oversees brand-related efforts, including advertising and revenue partnerships.
The firm also said it appointed Fred Santarpia for the newly created role of executive president and chief digital officer. The former executive vice president and chief digital officer of CNE is in charge of building and executing the company’s “enterprise-wide strategy” across digital, mobile and emerging platforms, the company said Monday.
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A new general manager of digital video will be named shortly by Ostroff.
“Demand for premium digital content has never been greater,” said Santarpia. “I look forward to expanding the scope and depth of Condé Nast’s digital experiences to take advantage of the current opportunity and the trends in the marketplace.”
Santarpia, who helped launch 14 channels on video hub The Scene, came to Condé Nast two years earlier from Vevo, where he served as general manager.
The changes in structure mean Joe Simon, chief technology officer, is out, the company said.