Chief executive officer Bob Sauerberg circulated a memo to staff late Wednesday recognizing “key” performers in 2015. Last year turned out to be a bit tumultuous as the company continued to adapt to the digital landscape.
“As we usher in a new era, we are focused on combining our creative strengths to work together — in the content we create, in how we plan for the future, in how we work with our partners — because collectively we are much greater than the sum of our individual parts,” Sauerberg said.
The company recognized executive vice president and digital officer Fred Santarpia as Corporate Executive of the Year for his help creating its digital network, which attracted 102.6 million unique views across its various properties. The ceo said Santarpia helped grow Condé’s audience at a rate of 41 percent, which in turn increased digital revenues 25 percent year-over-year. He also played a role in the firm’s acquisition of Pitchfork.
Pamela Drucker Mann, publisher and chief revenue officer of the Food Innovation Group, which includes Bon Appétit and Epicurious, was the big winner this year with two awards.
She nabbed the Chief Revenue Officer of the Year Award — the second time since 2013 — and the Three-Year Award. Noting FIG’s ad revenue growth across all platforms, Sauerberg lauded the publisher, recognizing her effort in 2015 and over the course of three years. According to the company, FIG’s business recorded its largest ad revenue increase and had the highest percent growth in net profit over the prior year. That, in turn, led to print page increases, he offered.
Wired’s publisher Kim Kelleher and editor in chief Scott Dadich grabbed the Collaborative Leadership Award for growing traffic “without compromising creativity,” Sauerberg said, noting that the site attracted 275 million unique visitors and “a billion” page views in 2015.
The next awards recognized the company’s three-pronged strategy, which includes growing print, digital and developing “innovative” revenue streams.
Architectural Digest publisher Giulio Capua and editor in chief Margaret Russell grabbed the Greatest Growth in Print Award. The magazine grew its total print revenue by 7 percent over 2014, the ceo said.
Meanwhile, the Greatest Growth in Digital Award went to Condé Nast Traveler’s team of editor in chief Pilar Guzmán and newly hired publisher Brendan Monaghan, who joined the company in November. The travel glossy expanded digital revenue by 84 percent in 2015, which was the biggest increase among the publisher’s various titles.
Vanity Fair editor in chief Graydon Carter and publisher Chris Mitchell won the Greatest Growth in New Business Initiative Award for its New Establishment Summit. In its second year, the event grew profits by 149 percent over last year.