Condé Nast has forged a licensing partnership with Schumacher, the design house, on a fabric and wallpaper collection under the Vogue Living brand. The first collection premieres in August.
The collection features about 50 products and will include designs inspired by Vogue archives. It will be sold through interior designers and architects, online at fschumacher.com and through Schumacher showrooms and designated Schumacher agents.
“As the worlds of fashion and home intersect more and more, it made perfect sense for us to partner with Vogue,” said Dara Caponigro, creative director of Schumacher. She said she has been working with Hamish Bowles, the international editor at large of Vogue, on the project.
Schumacher, which was founded in 1889, is a family-owned company that has partnered over the years with Paul Poiret in the Twenties, Elsa Schiaparelli and Karl Lagerfeld. “This partnership with Vogue is a natural continuation of that tradition and we are certain that it will be very well-received,” said Benjamin Frowein, president of Schumacher.