Karlie Kloss made a cameo at a Condé Nast all-staff meeting Thursday morning, in which chief executive officer Bob Sauerberg and chief marketing officer Edward Menicheschi emphasized the importance of creativity to the company.
“Our content is our soul,” said ceo Sauerberg from the 63rd floor of Condé’s headquarters at One World Trade Center. Several staffers noted that artistic director and Vogue editor in chief Anna Wintour sat in the front row in the meeting, “fashion show style,” donning sunglasses.
This story first appeared in the January 15, 2016 issue of WWD. Subscribe Today.
Billed as a kickoff to 2016, Sauerberg talked about the company’s focus on mobile and video, and he thanked Wintour for her editorial accomplishments.
Menicheschi then unveiled a new advertising campaign with the tag line, “Create. Connect. Condé Nast.” The company tweeted excerpts of the campaign, which bore the hashtag “CreativityIs” as the exec spoke. The video, which was developed by the company’s native advertising unit 23 Stories, showed behind-the-scenes glimpses of various cover shoots across the Condé titles, and featured celebs such as Kendall Jenner, Reese Witherspoon and Ronda Rousey. The celebs, most of whom had appeared on the covers of Condé’s magazines in 2015, gave excerpts of their definitions of creativity. Leading up to the campaign unveil, Condé top brass asked about 100 employees to participate by providing their own “creative selfies.” The campaign, which will live on the Web, will also include advertising displays in trade publications and around New York in subway stations and at Grand Central Terminal.
The 30-minute meeting, which was live-streamed to employees at satellite offices, ended with a splash — in true Condé style — when Kloss addressed employees.
The statuesque model gave a quick synopsis of her definition of creativity, which included “taking risks” and having “courage.”
“Whether you write code or copy,” it is all creative, she noted, before ribbing Sauerberg about his height, as they took a selfie.