CONDÉ’S CUP O’JOE: Condé Nast staffers treated themselves to a free cup of coffee on Wednesday at the behest of their boss, Bob Sauerberg.
In a memo, the company’s president said, across all its various sites, Condé hit an all-time audience high in July of 87.3 million, according to Comscore data.
He offered the results marked Condé’s “best traffic month ever with 47 percent growth over last year.”
Sauerberg signed off his email with:
“As a small way of celebrating these awesome results, we are making coffees from the Coffee Bar and cafeteria on the 35th floor complimentary today. Hope you’ll enjoy a cup on us.”
Comscore provided WWD with a breakdown of the publisher’s biggest titles, and said Condé Nast includes data from Reddit, its social news site, which is akin to an online bulletin board. Reddit, which logged 32.8 million unique visits, accounted for 37.6 percent of the 87.3 million in total traffic.
To explain how the publisher came to its overall tally, Comscore noted that across all Condé brands, visitation isn’t mutually exclusive, meaning that a reader can visit several of its sites, but still count as just one unique visitor.
With that in mind, for Condé’s magazine properties, top honors went to Wired, which registered a 13.4 million unique visitors, an 81 percent increase, while The New Yorker earned second place with 10.6 million visits, or a 68 percent jump.
Double-digit unique views ended there. Epicurious, the digital-only, recipe-centric site grabbed 8.2 million uniques, while Vanity Fair, still high off June’s Caitlyn Jenner spread, pulled in 7.4 million. GQ attracted just under 7 million unique visitors, followed by Bon Appétit (5.4 million) and Glamour (5.1 million).
Fitness-inspired site Self pulled in 4.7 million views and beauty title Allure attracted 3.3 million views. The Scene, Condé Nast Entertainment’s site, which curates video offerings from the company’s brands and other partners, logged 3.3 million unique viewers, marking a 6 percent decline over last year. Condé Nast Traveler, which relaunched its Web site last year, nabbed 2.9 million unique visitors, as Vogue, the publisher’s flagship title, saw its traffic hit 2.8 million. Golf Digest followed with 2.2 million, a 19 percent dip, and as Details grew 169 percent to 2.1 million uniques. Teen Vogue saw its traffic decrease 7 percent to 1.7 million. Architectural Digest logged 729,000 viewers and W attracted 618,000 unique views. Year-ago data could not be obtained for either AD or W because they did not meet Comscore’s reporting standards, the research firm said.
As Condé Nast continues to evolve with the times, it has begun putting a bigger focus on digital, as print advertising faces declines and fewer consumers chose to read magazines in print. Earlier this month, chief executive officer Chuck Townsend underscored the importance of the Web to Glamour editors in an off-the-record meeting. He said editors would need to be nimble across all platforms — print, digital and social — as readers’ habits for media consumption have changed.
While some insiders noted that the ceo’s remarks made them nervous, others felt charged for the future.
Cindi Leive, Glamour editor in chief, had her own upbeat take. “Today marks the first step in thinking of ourselves not as print editors or as digital editors but as Glamour editors,” she told her staff.