CONSTANT CHATTER: This summer, The Huffington Post and AOL will launch a video-streaming network that will run 12 hours a day, five days a week. Think of it as a “never-ending talk show,” said Roy Sekoff, founding editor at HuffPo, who will manage the newly formed Huffington Post Streaming Network. News for the network will be taken from the stories appearing on The Huffington Post, for example, and reported on camera by newsroom journalists in New York and Los Angeles. There are plans to hire more people, specifically producers and hosts, and build a staff of 100. Sekoff has ambitious plans to post 30,000 clips during the first year.

HuffPo is known for its high-volume of comments, and commenters will play an integral role in the new network (call it “reality Internet”). At a press event on Thursday afternoon, a video demonstration showed two of them arguing back and forth, via Skype. “We’re trying to mirror the Internet experience,” Sekoff said. So should we expect arguments about the latest cat video? Sekoff has just begun approaching potential advertisers, with the aim of signing on five or six as brand sponsors.

This story first appeared in the February 3, 2012 issue of WWD. Subscribe Today.

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