COSMO CON: Cosmopolitan magazine is expanding its reach with the launch of Fun Fearless Life, a two-day conference. The event is geared toward young women primarily in their 20s who are looking for career advice and inspiration.
This story first appeared in the May 28, 2014 issue of WWD. Subscribe Today.
The first conference will take place in New York Nov. 8 and 9 at the David H. Koch Theater at Lincoln Center, followed by a second conference in Miami’s Arsht Center on Dec. 6 and 7. Cosmo said it chose Miami in order to cater to its Latina readership.
But the event isn’t just for young women. It’s also “for people who might be in the wrong job or for people who are stuck in a plateau,” Cosmo editor in chief Joanna Coles told WWD, adding that, unlike most conferences, there “won’t be endless panels.”
Well, there will be short panels on subjects ranging from how to succeed in business to work-life balance, as well as relationship advice — it is Cosmo, after all. For New York, confirmed speakers include Cameron Diaz, Jessica Alba, Lea Michele, Chrissy Teigen, Jillian Michaels, Harvard Business School professor Amy Cuddy, Spanx founder Sara Blakely, Jason Silva of National Geographic’s show “Brain Games,” Nasty Gal’s Sophia Amoruso and LearnVest chief executive officer Alexa von Tobel.
“It’s very clear to me that there’s a need for live events,” Coles said. “I think in a digital age, people crave interaction. When you leave college, there’s a feeling that you’re no longer part of an organization.”
Cosmo has partnered with William Morris Endeavor to produce the event. The conferences, which will eventually be rolled out globally, are presented by Maybelline New York in partnership with Express. Both brands are also advertisers in the magazine, and they will have reps at the events, disseminating style and beauty advice to ticket holders.
Tickets start at $99 and go up to $399, which includes admission to a cocktail party. There are 2,000 tickets total, which can be purchased at funfearlesslife.com.