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WHAT COURTNEY WORE TODAY: Courtney Love’s social media profile is rising. The singer and rapid-fire tweeter delved into the world of fashion blogging last week with the launch of The site, comprising photographs replete with captions and a stream of snarky commentary, chronicles Love’s outfits and wardrobe changes on a daily basis.

Lest one think this is just another personal style blog, they should think again. “It’s a social experiment,” Love told WWD, explaining that the blog is a four-person operation. Opting to preserve the anonymity of her co-bloggers, Love refers to her cohorts as T, L and X, adding that the identity of this fourth person (whose portions are the italicized ones) is even a secret to her, although she does know that it’s a he, not a she.

This story first appeared in the July 19, 2010 issue of WWD. Subscribe Today.

“T is this girl from my management, a third- or fourth-row junior Tavi, who somehow likes rock ’n’ roll, too, and ended up coming on the road with me until a few days ago, and L works at a fashion magazine. They are these little fashionistas,” she said.

The very first post was a photo of the rocker performing in a Rick Owens T and leggings paired with a Roberto Cavalli romper. On Friday, samplings ranged from a dramatic black-and-white photograph of Love in a black wool fall 2010 Givenchy dress to a postshow snapshot of her in a plunging, low-back Alexander Wang sweater (black bra exposed, of course) and denim shorts on a bus ride to Minneapolis.

“The rules of this are, I send pictures of what I wore that day, and they also have access to my files on my computer. A blog is full time, and my only condition is that I have to send them at least one picture a day,” said Love, who felt comfortable handing over her computer to the trio, where she uploaded photos from her iPhone for them to use as additional fodder for the blog.

“They are doing their thing, and I haven’t been offended once in the past two days. I trust them not to screw me. T isn’t allowed to put up anything that would piss anyone off, and there’s nothing to do with anyone’s personal life. It’s just random things, and it’s based on what I wore that day,” Love said. “The only thing I can think of is that it will make me do my hair more.”

What readers should expect: an abundance of Rick Owens, as Love is a fanatic, and lots of Givenchy, her second-most-worn label.

“I’ve been wearing these little tuxedo jackets from Givenchy on tour, and I have these sandals Riccardo [Tisci] gave me that are f—–g amazing. I wore them to bed.” — Rachel Strugatz

DEAL OR NO DEAL: It’s been nearly two weeks since rumors of a joint publishing deal between Hearst and Hachette Filipacchi Media U.S. parent Lagardère resurfaced. While many media insiders, including Hearst and Hachette staffers, believe the ink to be dry, there’s been no official word from either side. Some are now speculating that all will be revealed once corporate bigwigs here and in France (especially) return from their summer vacations. As for the specifics of the possible agreement, several sources said the deal would be global in scope and involve Hearst acquiring an almost 50 percent stake in Lagardère’s magazine business, which includes Hachette Filipacchi Media U.S., the Stateside publisher of Elle and Elle Decor. And, in an interesting twist, highly placed sources at both Hearst and Hachette claimed their top brass were still in the dark about any such deal or impending announcement. Which means there will be many a jaw on the floor — if things pan out. Spokespeople for Hearst and Hachette are still keeping mum. — Nick Axelrod and Amy Wicks

IT’S ALL IN THE DETAILS: Details and K Swiss threw a poolside bash Thursday night at the Avalon Hotel in Beverly Hills to tout the sneaker brand’s Vintage California collection and ad campaign featuring actors Ashton Holmes, Douglas Smith, Christopher Egan and Ryan Devlin. Guests included “Hannah Montana” star Mitchel Musso, Ashley Bell, Gillian Jacobs, Talulah Riley, Kelsey Chow and the band Purple Melon, whose members kicked off their shoes and dipped their feet in the pool. “Cougar Town” star Devlin must have liked how things turned out: He bought the entire stack of Details at his local supermarket. “Big Love” star Smith insisted he wasn’t just a spokesmodel for the brand by pulling up his pants to reveal well-worn shoes. “I wear them every day. No joke! I was all about the Converse, but if I was at a concert, my feet really started killing me. I wore these all three days of Coachella.” — Safiya Ashraf

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