DVF ON THE FLY: Diane von Furstenberg’s woman is always on the go, literally. Her spring campaign features Daria Werbowy making her way through a New York airport terminal. It was photographed by Emma Summerton. “The collection is called Riviera, but the campaign is really about this strong and sexy woman,” said von Furstenberg. “It’s all about this easy glamour that comes from being on the go.”
Created by New York-based ad agency Laird + Partners, the campaign was styled by Edward Enninful. In addition to featuring some looks from her ready-to-wear collection, it also puts her new Voyage Handbag Collection in the spotlight. The campaign launches today.
In the U.S., it will appear in the spring issues of Vogue, Elle, Harper’s Bazaar, W, InStyle, V Magazine and Interview, among others. In the U.K., it will appear in the spring issues of Love and AnOther, among others. It will also run in the various international editions of Vogue, Harper’s Bazaar and Elle. Outdoors, the campaign will be mounted on taxi tops, billboards and other outdoor units worldwide. Ads will also run online.