DARK MATTER: Balenciaga’s dark ad campaign for fall features Gisele Bündchen, who in February walked the brand’s runway show in a rare catwalk appearance.

This story first appeared in the June 27, 2014 issue of WWD. Subscribe Today.

In one image from the campaign, shot by Steven Klein, a moody-looking Bündchen, her typically long locks apparently shorn and slicked, sports thigh-high patent boots against an infinitely reflecting backdrop of cracked mirrored surfaces.

“This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising,” Balenciaga artistic director Alexander Wang said of the campaign, half of which is shot in black-and-white and the other half in color. “This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past.”

Ads are slated to break in September titles as well as online.

Behind the makeup look is Diane Kendal, while Anthony Turner styled the hair for the shoot. Bündchen is no stranger to the brand, having featured in its spring 2011 campaign and runway show.

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