DAVE’S DONE: David Zinczenko is done as the editor in chief of Men’s Health after 12 years on the job, Rodale confirmed Monday. During his tenure, Zinczenko became synonymous with the men’s magazine through his frequent television appearances and fitness and health self-help books. The magazine also expanded vastly in the last decade, eventually spawning 18 new international editions, and last year Zinczenko was rewarded with a new corporate title, general manager of the Healthy Living Group, which includes Women’s Health and Prevention magazines. This year, the ad pages of the Men’s magazine declined about six percent, according to Media Industry Newsletter.

Rodale chief executive officer Maria Rodale told the New York Post, which first reported the news online, the company began the conversation to plan the long-time editor’s exit. And the break is clean as Zinczenko made clear in an all-caps afternoon tweet: “A great adventure begins.” His replacement is Bill Phillips, who had been in editor of the magazine’s Web site.

This story first appeared in the November 20, 2012 issue of WWD. Subscribe Today.