NEW FACE: It’s all change at British Glamour, which over the past few months has switched its focus, frequency and format and fused the editorial and commercial teams.

Now, it has a new face in Deborah Joseph, who’s been named chief content officer, a new position at the “beauty-first, digital-first media brand,” which is owned by Condé Nast U.K. As reported, Jo Elvin, the title’s launch editor, stepped down in October after the title switched to a digital-focused, beauty publication.

The company said Joseph’s remit extends across all platforms and that she is charged with creating the “ultimate beauty destination” for today’s Millennial audience. “There are hugely innovative and exciting opportunities for beauty-first content across various platforms, from digital and print to experiential,” said Joseph.

She starts immediately and reports to Camilla Newman, the title’s publishing director.

Joseph had previously worked on the launch of British Glamour, serving as entertainment editor and later becoming associate editor. In 2004, she moved to The Daily Mail, before returning to Condé Nast as editor of Brides, and then editor of Easy Living.

Since 2013, she has worked as a content consultant and editor on various digital projects including the start-ups ASAP 54 and Entrago & Peanut. She has also worked with brands including Jenny Packham and TUI.

As reported, the digital transformation of Glamour will make its debut early next year, and the print frequency will alter to twice a year, with the first print issue on newsstand in March coinciding with the Glamour Beauty Festival.

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