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MINDFUL BEAUTY: It was an oasis of calm in the middle of New York Fashion Week.

Brunello Cucinelli, Deepak Chopra and Harper’s Bazaar teamed to toast Chopra’s new book, “Radical Beauty” at an event at the Cucinelli store at 136 Greene Street in SoHo. About 60 guests attended Tuesday night, including Kelly Rutherford, Alysia Reiner, Stacey Griffith, Olivia Chantecaille and Johannes Huebl. Massimo Caronna, president of Cucinelli USA, and Chopra participated in a conversation moderated by Avril Graham, executive fashion and beauty editor of Harper’s Bazaar.

Chopra, founder of the Chopra Foundation and cofounder of the Chopra Center for Well-being, told WWD that he and Kimberly Snyder, a nutritionist, combined their collective wisdom to write the book. “My main interest is in spiritual and emotional well-being,” said Chopra, who has written more than 80 books. He said this book, which comes out Sept. 20, discusses how to nourish your body from the inside to the outside and how emotions, sleep and relationships affect the genes in one’s body, skin and brain.

“I truly admire the messages and principles that Deepak teaches. There are many synergies between the foundations of Brunello Cucinelli and Deepak’s beliefs,” Caronna said. At Cucinelli, for example, the company serves a fresh and healthy lunch to 600 of its employees everyday in Italy, and at 5:30 p.m., everyone goes home and is encouraged to spend time with their families, exercise, rejuvenate and not e-mail other employees to discuss work. “Brunello is the first one in and the first one out of the company [at 5:30 p.m.],” Caronna said.

“Technology shouldn’t be your master,” Chopra said. “You shouldn’t be ruled by it.” He said people should set aside time for relationships, sleep and meditation. “Multitasting messes you up. No one can do more than one thing at a time. You think you’re multitasking, but you’re not doing anything.”