This Christmas, Diesel says “no” to ugly sweaters.
The fashion brand has introduced an irreverent holiday advertising campaign, conceived by Diesel creative director Nicola Formichetti, to fuel a revolt against those untrendy wool sweaters with funny graphics that pop out from the closets just in time for Christmas celebrations.
The symbol of Diesel’s protest is a sheep, which actually provides humans with the wool to make their ugly sweaters.
The animal, which appears in the advertising campaign wearing a customized biker jacket and a pair of jeans, will also make an appearance in Diesel stores around the world where sheep-shaped mannequins will showcase key pieces of the brand’s fall collection.
Because, according to Diesel, who can give you wool-related tips better than a sheep?