New York-based digital content agency The Hub is planning to open a secondary office in Hong Kong. Yuri Ezhkov, creative director and principal, recently relocated to the Asian capital to set up the business and plans to build a local team.
“We have a number of clients like Maybelline that have offices here and it helps them to keep the same vendors whenever possible,” Ezhkov said.
The Hub, an eight-year-old business, created all the digital content surrounding Maybelline New York’s sponsorship of New York Fashion Week. Other clients of The Hub include L’Oréal Paris, Essie and Dr. Jart+. The agency currently employs 10 people in New York.
Maybelline recently replaced MAC Cosmetics as the official partner of India Fashion Week.