DIGITAL LIGHTS: Elie Saab is the latest fashion house to launch an online magazine. Called The Light of Now, it is set to go live during Paris Fashion Week on Monday to coincide with the designer’s fall show, which will be live-streamed onto the magazine’s homepage.

This story first appeared in the February 25, 2014 issue of WWD. Subscribe Today.

“The monthly e-mag will feature original editorial content at the intersection of contemporary culture and Elie Saab universe,” the fashion house said.

The company said the aim was to give more in-depth content online, in the broader context of its digital strategy, which already includes social networks — it has more than 1.1 million Facebook fans and is present on other networks including Instagram, Twitter and YouTube. Elie Saab does not have an e-commerce platform yet, nor does it currently advertise online, it added.

With a Paris-based editorial team, the magazine will publish nine articles a month focusing on light as a source of inspiration across various disciplines including fashion, art and perfume.

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