THROUGH A LENS DARKLY: Dior has tapped photographer Elizaveta Porodina to shoot its fall women’s advertising campaign, inspired by the fairytale atmosphere of artistic director Maria Grazia Chiuri’s collection.
Porodina, who originally trained as a clinical psychologist, is known for her use of intense color and atmospheric lighting that blur the boundary between photography and painting.
Working with a palette of amber, orange and red, the Russian-born photographer spotlights models Sofia Steinberg, Sade van der Hoeven, Maryel Uchida and Essoye Mombot in the season’s rose and leopard-printed looks, accessorized with Lady Dior and Dior Book Tote bags.
“Through these graphic metamorphoses a singular, contemporary femininity emerges, more liberated than ever,” the house said in a statement.
Since taking over as artistic director of women’s collections at Dior in 2016, Maria Grazia Chiuri has made it a rule to work with female photographers. The resulting images were sampled in “Her Dior: Maria Grazia Chiuri’s New Voice,” a book published by Rizzoli New York earlier this year.