Relativity Studios is partnering with Condé Nast Entertainment and Vogue to produce and distribute a documentary about the making of The Metropolitan Museum of Art’s spring 2015 Costume Institute exhibition and gala, Variety has learned. (Variety is the sister publication of WWD, owned by Penske Media Corp.)
Andrew Rossi, the filmmaker behind “Page One: Inside the New York Times” and “Ivory Tower,” will direct the look at how the annual fashion showcase is created.
It’s the latest example of a media company connecting with a movie studio on a joint venture. In recent months, Newsweek, 60 Minutes and BuzzFeed have all teamed up with studios or production companies on projects that mine their areas of coverage for big screen entertainments.
In this case there’s some natural overlap. The gala brings out a crowd of Hollywood players, eager to show off their fashion bona fides on the red carpet.
The documentary will chronicle the creation of the Costume Institute exhibition, “China: Through the Looking Glass,” as well as the gala benefit. The exhibit explores the impact of Chinese aesthetics on Western high fashion and will be at the Met from May 7 through Aug. 16, 2015. “In the Mood for Love” director Wong Kar Wai serves as the exhibition’s artistic director.
The evening’s theme tends to be reflected in the guests’ outfits. Previous Met Gala themes have included Punk: Chaos to Couture, Alexander McQueen: Savage Beauty, and AngloMania: Tradition and Transgression in British Fashion.
“This will be an extraordinary opportunity for a global audience to see what goes on before and after guests walk the red carpet, including the months of preparation for the exhibition and storied gala, culminating in the big opening night,” Tucker Tooley, Relativity president said in a statement.
Beracasa-Beckman, who served as a producer for Relativity Studios’ “Desert Dancer,” will produce the film. Her recently formed Planted Projects production company has a first-look deal with Relativity Studios.
Ryan Kavanagh, chief executive of Relativity, and Matthew Weaver (“Rock of Ages”) will also serve as producers, along with Dawn Ostroff from Condé Nast Entertainment. The film will be executive produced by Skot Bright and Tucker Tooley.