DOUBLE FEATURE: Marc Gobé and his daughter Gwenaëlle will be screening two of their films — “This Space Available” and “King of the Line” — in the next week or so, and fittingly, one project led to the other. The first is a feature-length documentary that explores how outdoor advertising impacts people. The father-daughter team explored that idea in São Paulo, where former mayor Gilberto Kassab’s Clean City Law banned billboards in 2006. The absence of ads enabled graffiti artists and other creative types to reclaim public spaces. Through their research, the Gobés met some of the early taggers of the New York City subway, which lead to the short film “King of the Line.” That flick will be shown Saturday at The Crosby Hotel as part of the BeFilm Underground Film Festival.
“This Space Available” is slated to run Thursday at Vancouver’s Projecting Change Film Festival and May 1 at Columbus College of Art & Design. As creative director at her father’s company Emotional Branding, Gwenaëlle saw him differently after working on films together. “After doing the movies was the first time we agreed. Agreeing with your parents feels like a huge achievement,” she said.
This story first appeared in the April 24, 2013 issue of WWD. Subscribe Today.