CARTY PROMOTED: Eileen Carty has been named vice president of national ad sales at PopSugar, an online fashion-lifestyle content and commerce destination. She had been regional vice president of East Coast sales.

Reporting to Kristine Shine, chief revenue officer at PopSugar, Carty will lead sales efforts out of PopSugar’s New York offices, including display, mobile, e-mail and brand content partnerships, nationally.

Carty joined PopSugar in 2008 and earlier worked at such media firms as Glam Media, and

PopSugar is headquartered in San Francisco, with studios in Los Angeles and New York, and offices in Chicago and London. Targeting women 18 to 40, the site attracts more than 20 million users worldwide, 50 million live and on-demand video views per month and has $500 million in annual retail revenue. It is a privately held company funded by Sequoia Capital and Institutional Venture Partners.