LONDON — Emma Watson is doing double duty for British Vogue — alongside appearing on the cover of the title’s September issue, she has also made a film for its Vogue Video channel, looking at how the fashion industry can promote gender equality.

Watson, who serves as a United Nations Women Goodwill Ambassador, advocating for the UN’s HeForShe campaign for gender equality, quizzes a number of fashion industry names on their thoughts on the issue.

Stella McCartney, Bella Freud, Jonathan Saunders and Erdem Moralioglu have all been shot musing on Watson’s questions, which cover the biggest challenges for women in the fashion industry, what part the fashion industry can play in gender equality and their “hopes and dreams” for gender equality.

Freud comments that equality between men and women “is about fair pay, about equal pay,” and that there should be “maternity leave for men as well as women.”

McCartney, meanwhile, argues that the fashion industry needs “to give a better message to women of all ages, all sizes and all nationalities. We need to allow women to feel comfortable with who they are,” she says.

Kathryn Ferguson directed the film, which launched Thursday on the Vogue Video channel.

The channel bowed in June, and has received 2.5 million views to date. Next week, it will debut a Vogue Beauty School series with Nicola Moulton, Vogue’s beauty director.

Condé Nast U.K., Vogue’s publisher, is also set to launch video channels for GQ, Glamour and Wired. In addition, Condé Nast’s video content will appear on The Scene, a Condé Nast U.K. site to launch later this summer that will act as a hub for the publisher’s video editorial content.

load comments
blog comments powered by Disqus