Emporio Armani spring/summer 2017 advertising campaign

EMPORIO IN ROME: Giorgio Armani has tapped a group of models to embody his vision for the young Emporio Armani customer in the brand’s spring advertising campaign, bowing this month.

Photographed by Lachlan Bailey, Luna Bijl, Chiharu Okunugi, Roos Abels, Alessio Pozzi, Kit Butler and Mattia Harnacke pose naturally, providing the images with an easy and relaxed mood.


While Armani is generally associated with the city of Milan, where his company is headquartered, the designer chose Rome to serve as the ads’ backdrop, with its cobblestone streets, imposing architecture and the Lungotevere boulevard running along the Tiber river.