Time Inc. said Tuesday it promoted Ellie Duque to the role of publisher of Entertainment Weekly.

Duque, who previously served as the magazine’s West Coast advertising director, replaces Melissa Mattiace, who stepped down as publisher.

Duque will continue to work from Los Angeles and report to People and EW group publisher Karen Kovacs.

The shift on the business side mirrors a recent reshuffling on the editorial side at EW. Earlier this year, former People deputy editor Henry Goldblatt took the helm as editor in chief of EW, following Matt Bean’s somewhat bumpy, yearlong stint at the top of the masthead.

Time Inc. said EW associate publisher Lana LoRusso would add the title of vice president and report to Duque.

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