Esquire is adding to its editorial staff.

Jay Fielden, Esquire’s editor in chief and Town & Country’s editorial director, has named Alex Wiederin as creative director — he will retain his role as executive design director for Town & Country — Anton Ioukhnovets as design director and Maximillian Potter as editor at large.

“Alex and Anton will shape the look of Esquire, refining the experience of the magazine in a way that touches our rich history and reaches to the future,” Fielden said. “I’ve worked with Alex at Town & Country, and he is a tremendous talent, with a profound sense of how images and design complement and enhance great journalism. Anton is a gifted designer whose varied experience will bring depth and new ideas. Max is a writer I’ve long admired, and adding him to our growing list of contributors adds even more literary mojo to our stellar team. As editor at large, he will also be helping to bring in stories and writers.”

Before becoming executive design director at Town & Country in 2014, Wiederin founded Buero New York, a global creative agency, and held positions at magazines and brands such as ELLE Italia, Vogue Hommes International, Vivienne Westwood, Kenzo and Nina Ricci.

Ioukhnovets previously served as the creative director of the eponymous firm Ioukhnovets Design. Before that he was design director for W and creative director of Lotus Magazine. He’s also worked at GQ as art director.

Potter has written for publications such as GQ, Vanity Fair, Outside and Philadelphia. He also worked as a senior media adviser and speechwriter to Colorado Governor John Hickenlooper from 2013 to 2015 and co-authored the governor’s memoir, “The Opposite of Woe: My Life in Beer and Politics.” Potter has written his own book, “Shadows in the Vineyard: The True Story of the Plot to Poison the World’s Greatest Wine,” which was published in 2014.

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