Eva Chen has resigned and she did it her way—on social media.

Her resignation follows reports from WWD last night that Chen, who served as Lucky magazine’s editor in chief, was leaving the title.

Along with a montage of Lucky covers on Instagram from her two-year tenure at the magazine, the editor wrote: “This morning I made the extremely personal and difficult announcement to my team that I will be transitioning from @luckymagazine in the coming months. The brand will continue on and I’ll be leading it into its new chapter. Today/tomorrow/beyond, I’m a #luckygirlforlife. Thank you all for your support on this wonderful adventure I’ve been fortunate enough to be a part of.”

On Twitter, Chen sent out a series of tweets announcing her departure.

“It was an intensely personal/difficult decision for me to come to (tears were definitely involved). But it’s the right one for me right now,” she wrote.

Chen, who recently had a baby, explained that she’s at a “crossroads” in her personal/professional life, and that she’s hoping to spend time with her family.

Multiple sources indicated to WWD that the magazine is going all digital, and that several investors in Silicon Valley have been interested in an acquisition of the company

Chen was spotted having lunch with Condé Nast president Bob Sauerberg in the building’s cafeteria Tuesday. It could not be determined whether Chen would remain at Condé Nast.

Sources indicated that Lucky Group president Gillian Gorman Round will likely be dismissed.

Last summer, Lucky was spun off in a joint venture between Condé Nast and e-commerce firm Beachmint Group. The move was heralded by Condé as a way to develop the Lucky franchise but was seen by most as a cost-cutting exercise. Once one of the publishing firm’s hottest titles, the shopping magazine has struggled to carve out a niche in the age of online shopping.

A Conde Nast spokesman did not respond to a request for comment.

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