Rockenwagner will join STX on Jan. 17 as the company’s chief communications officer, a newly created role. She will be based in Los Angeles. Rockenwagner’s Condé contract was said to have one more year left on it, which is why she was shifted to Advance last year.
STX specializes in the development, production, marketing and distribution of films, television and digital media content. It is led by businessman Robert Simonds and was cofounded by Bill McGlashan, managing partner of the growth division of private investment firm TPG, which has $70 billion of capital under management.
According to Sophie Watts, president of STX, Rockenwagner will be part of the company’s management team and the principal executive responsible for advancing its positioning as an innovator in the development, financing, production, marketing and distribution of both traditional and digital content including film, TV, virtual reality, digital video, music video and gaming projects.
“Patti’s wealth of experience across the entertainment, capital markets, media, technology, and culture and lifestyle categories will be a significant advantage for us as we develop new ways of working with partners, creating content and connecting with today’s audiences,” said Watts. “As STX Entertainment enters the next phase of expansion and growth, we look forward to harnessing her deep branding knowledge, strategic counsel, content expertise and entrepreneurial leadership.”
At Advance, Rockenwagner had worked at Advance Vixeid Partners, the firm’s investment arm, with executive vice president Andrew Siegel. From 2013 to 2015, she served as senior vice president of corporate branding and communications at Condé Nast.
“Robert Simonds, chairman and ceo, Sophie and everyone on the visionary team at STX Entertainment have created a bold new model for a media company in the 21st century, and joining them is the opportunity of a career,” said Rockenwagner. “Coming from a venture background, where I’ve advised start-ups that reimagine businesses and find new and different ways of engaging with consumers, I am eager to help STX progress in becoming the premier media company of the future.”