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EYE ON THE EAST: South Korea is one of the luxury world’s most vibrant markets — and its celebrities are increasingly influential worldwide, from the domestic market to China and the U.S. Gucci is tapping right into that demand by choosing South Korean actress Gianna Jun as the new face of its accessories ads campaigns.

This story first appeared in the November 11, 2014 issue of WWD. Subscribe Today.

Last weekend in London, fashion photographer Sølve Sundsbø shot the images, which will show Jun sporting the brand’s new collections of watches, jewelry and eyewear. The campaign will be unveiled in January.

“Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman,” said Gucci creative director Frida Giannini. “Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign.”

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