LONDON — The British Fashion Council and Decoded Fashion have named the firms and labels that have made the shortlist for their inaugural Fashion Futures Awards, a collaboration between the organizations.
Among the shortlisted brands and labels are Belstaff, Lyst, Smartzer, Whistles and Topshop for the Real Time Innovator award; Dressipi, Shop Direct, Farfetch, Shoes of Prey, Styla and Graziashop for the Killer Experience award, and Bally, Demandware, Emma Shipley, Erdem, Finery and Fyodor Golan for New E-Store on the Block award.
In the Bytes & Bricks award, for the best omnichannel-focused in-store experience, Burberry, Karl Lagerfeld and Levi’s are the nominees.
There are 11 categories in the awards, with the BFC and Decoded Fashion to name the winners at the May 21 ceremony at London’s 8 Northumberland Avenue venue. Two awards will be judged outright — the Fashion Is Great award, presented by the Britain Is Great government campaign, which will single out an emerging British talent, and the Visionary award, to recognize “a company or individual who is spearheading innovation.”
Among the judging panel are Caroline Rush, chief executive officer of the BFC; Bonnie Takhar, president of Charlotte Olympia; Marc Worth, ceo and founder of Stylus, and Peter Fitzgerald, country sales director for Google U.K. Decoded Fashion bills the awards as recognizing “disruptors, visionaries and innovators [who are] pushing the boundaries of what’s possible in fashion and retail.” The awards immediately follow Decoded Fashion’s London summit, which runs May 20 and 21.