W Magazine and Decoded Fashion have chosen the nominees for the first Fashion Futures Awards, which were created last month to recognize innovators in the fashion industry.
The list of nominees across the 10 categories cover innovators in mobile, e-commerce, omnichannel, and data and analytics, including designers like Yigal Azrouël, established brands like Guess and start-ups like Adore Me.
“Our goal,” said Decoded Fashion founder Liz Bacelar, who hosted a U.K. version of the awards in May, “is that their stories inspire more and more industry leaders to experiment with new technologies in the near future.”
The 13 judges represent the worlds of fashion, retail, media and tech, including Google’s Lisa Green, Tory Burch, Man Repeller blogger Leandra Medine and Bergdorf Goodman’s chief executive officer Joshua Schulman, in addition to W editor Stefano Tonchi, among others.
Other nominated companies include Michael Kors and Poshmark for “Master of Mobile”; Shoes of Prey and The RealReal for “The Game Changer,” and Nineteenth Amendment and Macy’s for “Digital Coalition.” Rebecca Minkoff was nominated in two categories (“Bytes & Bricks” and “Beyond the Runway”), as was Combatant Gentlemen (“A Killer Experience,” and “Real Time Innovator”). Other categories include “New E-store on the Block,” “The Big Idea” and The Visionaries Award, which will name two leaders — one from fashion and one from tech — who are “changing the face of the industry.”
Winners will be revealed Oct. 29 at New York City’s Bowery Hotel, following Decoded Fashion’s New York Summit.