THREE FOR ONE: Fay has tapped not two, but three young celebrities for its latest advertising campaign.
The Italian luxury brand, controlled by the Tod’s Group, has turned to Clara McGregor, daughter of actor Ewan McGregor, and Levi Dylan, grandson of artist Bob Dylan, who last year won the Nobel Prize in Literature, for its spring campaign.
McGregor and Dylan were photographed by Mary McCartney, daughter of Paul and Linda McCartney, at the Abbey Road Studios in London.
Dylan is seen wearing Fay’s staple Tokyo raincoat in resinated cotton, with the brand’s recognizable hook fastener at the neck, or the bomber jacket in poplin, while McGregor dons a feminine A-line trenchcoat in soft technical ottoman with a double-hook fastener or a long linen jacquard blazer with a mandarin collar.
The images bowed on Fay’s web site on Thursday.
McGregor and Dylan are expected at the Fay women’s fashion show in Milan later this month.
Last year, Fay worked with Gabriel-Kane Day-Lewis and Morgane Polanski for the fall campaign. They followed siblings Hopper and Dylan Penn, who fronted the spring 2016 ads.
Fay has been expanding around the world and sales at the brand last year showed a 5.3 percent growth to 62.6 million euros, or $68.8 million, with a sharp acceleration in the fourth quarter.