Elle's May Cover

Fergie celebrated her May Elle cover and talked about the name of her first fragrance, Outspoken by Fergie, at a luncheon on Friday.

A LITTLE TOUCH-UP IS FINE: Fergie certainly supports those who support her, even if it means giving up a precious few hours off from the Black Eyed Peas’ BlackBerry-sponsored world tour. Fergie attended a luncheon hosted by Elle’s Robbie Myers and Joe Zee on Friday at the Crosby Street Hotel to both celebrate her May Elle cover and generate buzz for the launch of her first fragrance, Outspoken by Fergie, out Stateside this fall from Avon. But the singer was relatively demure as she made her way around the room, chatting with guests including Lance Bass, Zachary Quinto, Anthony Mackie, Georgina Chapman, Whitney Port, Peter Som, Brian Atwood and Chris Benz.

“I didn’t want to call it Dutchess, or Glamorous, or Fergalicious, or something that I’ve already done,” Fergie said of naming her fragrance. “I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.” (Her husband, Josh Duhamel, on hand for the event, claimed to be a big fan of the scent, but for another reason. “I didn’t like what she was wearing before, but I never told her,” the actor said. “But this is good. It just works with my nose, I think.”)

This story first appeared in the April 12, 2010 issue of WWD. Subscribe Today.

The diminutive and oft-photographed singer also weighed in on the ongoing retouching debate. “I expect it because it’s part of the norm now,” Fergie said. “Sometimes I feel that they over-retouch things and it makes people look funny.” Belying the name of her scent, however, she declined to give examples. As for her own retouching requests, she said: “Of course, if there’s a big roll of flab coming out somewhere that doesn’t look flattering, sure, I’d love that to be lessened, but I don’t like to look like a cartoon character, either. I think everything in moderation.” Alas, Moderation by Fergie doesn’t pack the same punch. — Nick Axelrod

Kate Moss may be gold at retail, but the British model apparently holds less appeal for patrons of the arts. Les Arts Décoratifs in Paris said Friday that it was canceling its planned exhibition on the “Kate Moss myth” in advertising due to a dearth of sponsorship. “Cultural patronage is not a priority for companies,” said a spokeswoman for the museum. The exhibition, originally slated to open this year, had already been postponed to next March. Moss designs collections for Topshop and Longchamp, which saw sales in its own stores spike 25 percent in February, the month her handbag line was introduced. She has strong links to the art world, having posed for the likes of Marc Quinn, Sam Taylor-Wood, Gary Hume and Lucian Freud. — Joelle Diderich

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