MOMMY DEAREST: Rising filmmaker Xavier Dolan, sometimes described as the boy wonder of Quebec cinema, now has a leading role in fashion: the face of Louis Vuitton’s fall men’s campaign.

Shot by Alasdair McLellan, the ads are to break in October magazines — starting with Esquire in the U.K. — and spotlight the new leather goods range Ombré.

The 26-year-old Dolan, who has turned up in the front row at the Chanel and Lanvin shows in Paris, is probably best known for his 2009 directorial debut, “I Killed My Mother,” and the 2014 feature film, “Mommy,” which won the Jury Prize at last year’s Cannes Film Festival.

Xavier Dolan in the Louis Vuitton fall campaign

<i> Xavier Dolan in the Louis Vuitton fall campaign.</i>  Alisdair McLellan


His next film, a screen adaptation of Jean-Luc Lagarce’s play “Juste la fin du Monde,” or “It’s Only the End of the World,” stars Marion Cotillard, Gaspard Ulliel, Vincent Cassel, Léa Seydoux and Nathalie Baye.

According to Vuitton, the doe-eyed Dolan has aspired to be the face of an important brand since he was a boy — a childhood dream that finally caught up to him. The print ads point to an online video interview with Dolan that is to launch shortly on