Fire Fight: Amazon’s Kindle Fire has a new competitor in the wings. On Wednesday, Google said its new seven-inch tablet, the Nexus 7, will cost only $199 and ship in mid-July. Google also said it would expand Google Play offerings to include magazines, which is directly aimed at Apple’s Newsstand.

Most magazine publishers have already signed on with Google, including Hearst, which will have all 20 of its titles available for purchase on Android smartphones and tablets. Hearst is offering single copies of Esquire, Elle, Good Housekeeping, House Beautiful and Seventeen for 99 cents for a limited time as part of the launch. Condé Nast has five magazines available on Google Play, including GQ, Bon Appétit, Vanity Fair, Wired and Condé Nast Traveler. The rest of the portfolio will roll out in the coming weeks, said a spokeswoman.

This story first appeared in the June 28, 2012 issue of WWD. Subscribe Today.

Rodale has launched all of its magazines on the platform, marking the first time its titles are available on Android devices. The most recent single issues will be available for 99 cents. Meredith is also on Google Play, with magazines such as More, Every Day with Rachael Ray and Ladies’ Home Journal.

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